Buzzacott advises Imagineear on its investment from Ashridge Capital
19 Sep 2024 • Corporate Finance • Deal • Hospitality • M&A Advisory • Transaction Tax
The Buzzacott M&A and Corporate Tax teams are delighted to have assisted Imagineear on its investment from Ashridge Capital.
Overview of deal
Buzzacott advised Imagineear Limited, a global provider of multimedia solutions for enhancing visitor experiences, on its investment from Ashridge Capital.
The transaction team was made up of Matthew Katz, Sriram Ainkaran, Poppy McMullan. The tax team was made up of Tony Dillow, Jessica Beere, and Catriona Soden.
Who are the firms involved?
Imagineear is a leading provider of innovative multimedia solutions for visitor attractions, museums, galleries, cultural and travelling exhibitions, heritage sites as well as sports clubs and stadia worldwide. Specialising in creating engaging, on-site visitor experiences. The company offers bespoke guides, interactive content, and hardware to enhance storytelling and learning.
Ashridge Capital is a private equity firm, founded in 2009, specialising in backing ambitious businesses across the healthcare, leisure, retail, IT, and outsourcing sectors.
Were there any specific challenges?
One of the key challenges we faced was balancing the interests of multiple stakeholders, including the incoming investor. To address this, we maintained strong, consistent communication with all parties. Although this led to some difficult conversations, our proactive approach helped us navigate these challenges by ensuring everyone’s concerns were heard and addressed. By fostering open dialogue, we were able to mitigate risks and ultimately construct a deal that worked for all stakeholders.