We’re delighted to share that our recent brand refresh has been featured in the November edition of PM Magazine, in an article exploring why professional services firms must continue evolving to stay relevant in a rapidly changing market.

The feature, titled “Why standing still isn’t an option: refreshing a professional services brand in 2025”, reflects on the transformation at Buzzacott over the past year, following the launch of our Fit for the Future strategy and our most significant brand update in many years.

The feature looks at how we worked closely with our people, clients, and agency partner to create a clearer, more relevant identity - from updated visual design and a new website to refreshed messaging and behaviours that reflect who we are today.

We’re delighted to see this work recognised within the professional services community, and we look forward to building on the momentum as the brand continues to roll out across our communications and client touchpoints.